Saturday, November 30, 2013

Kérastase introduces Volumifique, the renovation of its Volumactive range for fine, flyaway hair

Kérastase introduces Volumifique, the renovation of its Volumactive range for fine, flyaway hair

Women with fine hair often complain that their hair is fragile and their hair fibre tends to break easily. Fine hair tends to be flat at the roots and becomes oily quite quickly. Fine hair is also difficult to style and quickly loses its shape.

Kerastase Bain Volumifique

The strength and thickness of the hair depends on the structure of its cortex. The cortex is composed of keratin and makes up the body of the hair fibre. The mass of the cortex defines the overall diameter of the hair fibre. For fine hair, the quality and mass the cortex are lower than that for thick hair and this is what makes fine hair look limp and more vulnerable to breakage.
Kérastase creates the Volumifique range to cater to the specific needs of fine hair. Building on Kérastase’s current range for fine hair Volumactive, the Volumifique range goes further in terms of performance and lightness. A volume innovation, Volumifique is Kérastase’s 1st thickening effect hair care range to create shapely hair texture. The products of the Volumifique range have a unique combination of Système Ampliflex and Intra-Cyclane. Système Ampliflex provides external action which reinforces the hair fibre and adds body and shine to the hair. Intra-Cyclane works from within to create long lasting shape memory.

Kerastase Gelee Volumifique
Volumifique products offer textures especially tailored for fine hair. Stylight® Textures as they are called are the new generation of anti-heaviness textures which are completely absorbed by fine hair, offering volume and lightness.
Kerastase Mousse Volumifique
Volumifique offers a 3 step regime that guarantees the transformation of fine hair:

01 Bathe: Bain Volumifique: Creates feather light volume on fine hair. Soft and light, the formula gives a visible thickening effect on the fibre without weighing it down.
Pack Size: 250ml, MRP: 1500 INR

02 Treat: Gelee Volumifique: Rinse-out transparent conditioner care with ultra-light texture that integrates the most powerful volumising ingredients. It offers soft cosmetic touch and spectacular volume.
Pack Size: 200ml, MRP: 1900 INR

03 TEXTURISE: Mousse Volumifique: Amplifying mousse that revives hair with long-lasting substantial volume and structure. Mousse Volumifique reinforces support and gives hair a natural feel and shiny finish. Mousse Volumifique Protects the hair from heat styling. Volume is safeguarded by an anti-static effect.
Pack size: 150ml, MRP: 1700 INR

The results of the Volumifique Range are visible almost instantaneously, with efficiency even on long hair. Roots are lifted. Hair is shaped uniformly. Hair becomes a playground for style. With time, shine is locked for a hair texture with depth and contrast. Volume and lightness are like imprinted into the hair.

Volumifique will be available across Kérastase Salons from the month of November onwards.


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