Wednesday, September 4, 2013

Press Release: Ashish & Viral Parekh from Virtues showcase their Autumn Winter at Atosa

AW 13 collection is inspired by the Nawabs of Awadh in 18th century. An Indian line by the designers is a story of Zubeida – a courtesan in the post- Mughal state of Awadh during the 18th century. The Nawabs of Awadh were renowned for their extravagance and patronage of the best courtesans, craftsmen and cooks. The cultural accomplishments of this time and place have resonated well beyond its borders and today its memories are still capable of evoking a potent sense of nostalgia.

The collection is a story of a courtesan and her extensive wardrobe with rich vintage embroideries and classy cuts. The silhouettes are adapted from a period and are retouched to give more contemporary look. The Lehengas, The Kalidars, The Kediya Jackets, The Dupattas – imply a complete covered yet a sexy look.

The colors are strictly black and shades of white with hints of pinks and reds. The fabrics used are Georgette, cottons and Mashroos. There is an extensive use of hand block prints in natural dyes on Mashroos and cottons. Virtues by Viral, Ashish and Vikrant is based from Ahmedabad and retailed at major designer stores across the country. Vintage Indian Textile have remained there inspiration. Experimenting with yarn and weavers has been a passion.  


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